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How to use Google content to display related posts in WordPress

Did you know that you can use Google AdSense to also display related posts in WordPress? Combined Content is a Google AdSense feature that allows you to display related posts in WordPress while earning money by displaying ads next to them. In this article, we will show you how to easily use Google Combined Content to display related posts in WordPress.

What is Google AdSense Combined Content?

Google AdSense Matched Content is a native ad unit that allows you to display related posts from your website. You also have the option to monetize this unit with relevant ads displayed alongside your related posts.

This is what the matched content unit looks like:

You can customize the appearance of the widget to match your website design, and it is 100% responsive (mobile friendly).

You may be wondering what are the pros and cons of using Google's Combined Content Unit?


  • Less server resources - By default, WordPress related post plugins are resource intensive. By using Google's Matched Content widget, you are offloading the server load to them.
  • Best Related Posts Algorithm - Google's sophisticated algorithm shows a post that is most relevant to the person viewing it.
  • Monetization - This is another way to make money with your blog..


  • Powered by Logo - Google displays a powered by link in the Matched Content Unit that some may find unattractive.

Now that you know what Google Combined Content is, let's take a look at how to add it to your WordPress site.

Getting started with Google Matched content

The first thing you need to do is sign up for the Google AdSense program if you haven't already done so.

Google AdSense allows you to earn money online from your WordPress blog. You can view our guide on how to properly add Google AdSense in WordPress for detailed instructions.

The Google Matched Content feature is available for websites that meet certain traffic requirements.

To see if your website is eligible, you need to visit your Google AdSense dashboard and click on Settings »My Sites from the menu on the left.

If you can see the 'Matching Content' option there, then you're good to go. Otherwise, your site(s) do not meet the matching content requirements.

With that said, let's see how to easily add Google Combined Content to display related posts in WordPress.

Adding Google Matched content in WordPress

First, you need to sign in to your Google AdSense account, click My Ads in the left menu, and then click the 'New Ad' button.

Next, you need to select 'Matching content' as your ad type.

On the next screen, you'll see a preview of your Combined Content box with ad settings. On the right side, you will see the option to customize unit settings.

You will also see the option to monetize the content unit paired with ads, so you can earn money. Of course, you can choose not to show ads and only use Combined Content for related posts.

Once you're done with the setup, just click the 'Save and Get Code' button.

You need to copy your ad code and paste it into a plain text editor like Notepad or TextEdit because you'll need it in the next step.

Displaying Related Content Related Posts in WordPress

The most effective place to display related posts is below your individual posts. Many WordPress themes already come with a widget area or sidebar that appears below the post content and before the comment area.

However, if your theme doesn't have a widget area below the single post content, you can add one by following our guide on how to easily add after post widget area in any WordPress theme.

After that, you have to visit Appearance »Widgets page and drag the 'Custom HTML' widget to the post post widget area. Inside the widget, you need to paste the code from your Combined Content ad that you copied in the previous step.

Don't forget to click the Save button to store your widget settings. You can now visit your website to see related posts from Related Content in action.

You can now visit your website to see the Related Content box in action.

We hope this article helped you learn how to easily add Google Combined Content related posts in WordPress. If you are looking for a different WordPress post related option, you can check out our list of the best post related plugins for WordPress.

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