Marketing is arguably the backbone of any successful business. There are different marketing strategies that you can use to promote your business. One of them is email marketing. However, how you use email marketing will determine its effectiveness.
ContentsHere are 5 reasons PDF newsletters don't work:1 Spam issues2 They don't drive traffic back to your website3 PDFs can't be tracked4 No SEO benefits5 Corrupt filesUnfortunately , many people are not taking advantage of the great potential of email marketing. Sending PDF attachments deprives you of the benefits of email marketing. Most of your emails could end up as junk files and this could harm customer relations.
This is one of the main reasons why PDF newsletters are not effective. If you're using an email server like Outlook, you won't believe how disadvantaged you are. When a user marks your PDF email newsletter as spam, your credibility with Internet Service Providers (ISPs) is lost.
If this trend continues for a long time, an Internet service provider may decide to block emails associated with your domain name. This means that your customers will no longer be able to receive emails from you.
A good newsletter should introduce your products and services to potential customers and lead them to your website for more information. After landing on your website, they will have the opportunity to read the entire article and view other pages.
But this is not possible with PDF attachments. The format does not allow customers to view links and get directions to your website for more information.
An ideal newsletter should help you do different things, including tracking the performance of your website. For example, you should be able to see which articles were viewed most often, understand who opened the newsletter and pushed to the website via links, and even know which articles attracted readers the most. /P>
However, options for PDF attachments are very limited. The only thing you can do is follow someone who opened an email by following the PDF link. You won't be able to see the articles they viewed after opening the PDF file. This means that you will have limited data to understand which topics are popular among your readers.
Search engine optimization (SEO) is a great digital marketing tool. Creating unique and targeted content has the benefit of ranking your page highly on Google. Anyone looking for content related to your business is likely to come across your page and click through.
Create and upload content SEO password protect PDF blocks it away from Google. Considering the importance of SEO marketing, using PDF will put you at a great disadvantage.
Even if you don't want to believe it, some mail servers have the ability to modify your email as it passes through their system. Although it's not your fault, you will end up sending unreadable PDF files to your customers.
In general, newsletters are excellent when it comes to marketing. But using PDF newsletters is not very effective.
