How to Create Custom Animated Explainer Video Templates: Expert Step-by-Step Guide

As experienced video marketers, we've learned it's wiser to craft unique animated explainer video templates rather than relying on generic ones. These customizable assets power product series, service overviews, and company stories with broad applications. Start by pinpointing your core topic and key message. Pro tips from our production work:

Resist packing everything into one video—focus on a single insight.
Opt for short clips over long ones to hold attention.
Tease value to draw viewers to your site, blog, or social channels.

Your target audience shapes the template's direction. Innovate by testing emerging video trends, working backward from goals to refine your vision.

Everything Starts with an Idea

Brainstorm freely, letting concepts evolve. A blank page rarely sparks genius—here's how we kickstart ideas:

Step away: Walk, let your mind roam.
Jot freely with pen and paper.
Study top explainer videos for inspiration.
Prioritize and distill into a core concept.

Avoid hasty choices; iterate early to save time and budget.

Explanatory Video Styles

Style sets the foundation. Popular options include:

Board Animation: A hand sketches scenes whiteboard-style. Simple yet captivating; text often replaces voiceover.
Icon Style: Perfect for technical explainers; voiceover essential.
Comic Style: Vibrant panels with animated characters; requires voiceover.

These basics cover most needs effectively.

Wrap Your Idea in a Storyboard and Script

Novices overlook these, but pros swear by them for seamless production. The heart of every explainer: a compelling story.

Idea, Plot, and Script

Humans remember stories, not stats—stir emotions for impact. Our battle-tested structure:

Highlight the problem and urgency.
Introduce your solution.
Show how it works.
Reveal benefits.
End with a clear call to action.

Scripting tips for engagement:

Short, punchy sentences.
Metaphors or a lead character to simplify concepts.

Keep videos under 3 minutes (100-130 words/minute). Use everyday language—read aloud to ensure flow. Mastering scripts takes practice, but delivers standout results.