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How to Redirect WordPress Visitors to a Random Post (Simple Plugin Guide)

Want to guide visitors to random posts on your WordPress site? This feature helps users discover hidden gems in your archives, boosting engagement with older content. In this expert guide, we'll walk you through the easy process using a reliable plugin.

How to Redirect WordPress Visitors to a Random Post (Simple Plugin Guide)

Why Redirect to a Random Post?

WordPress displays posts in reverse chronological order by default, prioritizing the newest content. Regular bloggers often find older articles overlooked. Redirecting to random posts solves this, surfacing valuable past content.

Common uses include sidebar random post links to increase pageviews, 404 page redirects, or a 'Surprise Me' button on archive pages.

Let's dive into the step-by-step method trusted by thousands of sites.

Video Walkthrough

Subscribe to WPBeginner for more tutorials. Prefer reading? Scroll down for the detailed text guide.

Setting Up Random Post Redirects

First, install and activate the Redirect to Random Post plugin. See our step-by-step plugin installation guide for details.

Once activated, head to the Plugins page to find the URL query parameters for redirects—no extra settings needed.

How to Redirect WordPress Visitors to a Random Post (Simple Plugin Guide)

Copy the random post query parameter and add it as a link on 404 pages, sidebars, or anywhere. Clicks send users to a fresh random post each time.

For a polished button, use this shortcode in posts or pages:

[redirect_to_post_button]

How to Redirect WordPress Visitors to a Random Post (Simple Plugin Guide)

Users clicking the button land on a random post, enhancing discovery.

This method has helped countless sites revive old content and grow traffic. For more, check our expert picks for the best WordPress search plugins.

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