Want to verify your WordPress site on Pinterest? Verification unlocks powerful analytics, ad scheduling, photo stats, and more. As WordPress experts with years of experience helping site owners boost traffic, we'll walk you through the process step by step.
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Pinterest is a top platform for sharing visual content like photos and videos, similar to Instagram or Flickr. Users create boards to collect inspiring images, websites, and links.
If you run a photography site, blog, or any image-heavy WordPress site, Pinterest can drive significant traffic.
Verification gives you access to Pinterest Analytics for visitor insights, eligibility for their ad program, and tools to strategize traffic growth—all based on our proven success with client sites.
Let's get started.
First, upgrade to a Pinterest business account (free and simple) to access pro tools like analytics and ads.
Log into Pinterest, click the three-dot menu in the top right, and select Upgrade Now.
This takes you to the setup page. Enter your business name, website URL, and business type.
Click Continue to upgrade. Note: Create a new business account if you prefer not to convert your personal one.
From the three-dot menu, go to Settings.
In the left menu, select Claimed Websites (or Claim Website), enter your URL.
Click Claim Website. Choose HTML tag (easiest) or HTML file upload via FTP.
Add the tag to your site's header. Here are the two simplest methods.
If using Yoast SEO, go to SEO » Social in WordPress admin. Enable Open Graph under Facebook.
Switch to the Pinterest tab. Paste the tag in Pinterest Validation and save changes.
No Yoast? Install Insert Headers and Footers plugin (see our plugin guide). Go to Settings » Insert Headers and Footers, paste in Scripts in Header, and save.
Back on Pinterest, click Done or Submit for review.
Verification typically takes 24 hours; you'll get an email. Check Claimed Websites for confirmation.
Now enjoy analytics, ads, stats, and add Pin-It buttons for easy sharing. For more, try our top social sharing plugins.
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