Looking to launch a coupon site on WordPress? At WPBeginner, we've built our own coupons and deals section using proven strategies. In this guide, we'll show you how to create your own WordPress coupon site without any coding knowledge.
While our deals section uses custom post types and taxonomies—which require coding—we're sharing an easier, beginner-friendly approach that skips HTML or CSS entirely.
If you prefer reading or need more details, keep going.
We'll cover two methods: First, a dedicated WordPress coupon theme for sites like RetailMeNot or FatWallet. Second, a plugin to add a coupons section to your existing site, similar to our WPBeginner setup.
Let's dive in.
For a full-featured coupon site like RetailMeNot, monetized via affiliate links, a specialized WordPress coupon theme is ideal.
Assuming you have WordPress hosting and installation ready (if not, start there), we recommend SiteGround—our top pick for users, with an exclusive 60% WPBeginner discount and free domain.
Next, install and activate the Clipper theme, the leading WordPress coupon theme. It's premium: $99 for a single site or $159 for developers.
Unlike most themes that just handle design, Clipper delivers complete functionality. In under an hour, you'll have a professional coupon site. Features include a custom post editor, advanced link cloaking and tracking, user-submitted coupons, ad support for charging businesses, custom emails, store pages, categories, subscriptions, and more.
Head to Coupons » Add New to create your first coupon. Enter the title and details, then publish.
Clipper offers multiple color schemes and child themes available from AppThemes.
Enable user submissions: Registered users submit coupons for your review and approval.
Create dedicated pages for stores or categories to showcase relevant coupons.
Track performance with built-in stats. Users see how their submissions perform.
In summary, Clipper is the top choice for affiliate-focused WordPress coupon sites.
For established sites, preserve your theme and add coupons seamlessly with a plugin.
Install and activate Coupon Creator. Then, go to Coupons » Add New.
Add details, terms, colors, and expiration dates, then publish.
Insert into posts/pages via the "Add Coupon" button above the editor.
Use shortcodes too—view them on the Coupons admin page.
For a dedicated section, create a new page, click "Add Coupon," select Coupon Loop, choose category/alignment, insert, and publish.
That's it! This guide equips you to launch your WordPress coupon site. Next, check our tutorial on adding affiliate links in WordPress.
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