As experienced WordPress developers, we've helped countless sites integrate social feeds to drive engagement. One common request is embedding a custom Facebook feed from your Page or Group. This tutorial shares proven steps using a reliable plugin.
Facebook remains the world's largest social platform. If you run a Page or Group, you're likely engaging audiences there already.
However, your website visitors miss out on those posts. A custom Facebook feed bridges that gap, showcasing your latest updates directly on your site.
This boosts visibility, encourages likes, and pairs perfectly with Facebook's remarketing pixel for targeted ads. Let's get started adding one to your WordPress site.
First, install and activate the Custom Facebook Feed plugin. See our detailed guide on installing WordPress plugins for instructions.
Note: The free version skips images in shared links or status updates—upgrade to PRO for full features.
Head to Facebook Feed » Settings to configure.
Enter your Facebook Page or Group ID. For URLs like https://www.facebook.com/your_page_name, use your_page_name as the ID. For numeric ones like https://www.facebook.com/pages/your_page_name/123654123654123, use 123654123654123.
For Groups, visit Find My Facebook ID, paste your Group URL, and grab the numeric ID.
Next, add an Access Token (recommended for reliability, though optional). Head to the Facebook Developers site and click 'Create App'.
Enter an app name, your email, select a category, and click 'Create App ID'.
From the dashboard, click Tools and Support.
Then select Access Token Tool.
Copy your App Access Token.
Paste it into the plugin settings. Choose Page or Group, set post count, timezone, and language. Click 'Save Changes'.
Now edit a post or page, add the shortcode: [custom-facebook-feed], save, and preview. Your latest posts will appear.
The settings handle one feed, but shortcodes support more. Use: [custom-facebook-feed id="wpbeginner"].
Explore full shortcode options on the plugin's site.
Visit Facebook Feed » Customize for styling.
Tabs cover layout, colors, and more—tweak as needed.
We hope this guide empowers you to integrate a custom Facebook feed seamlessly. Check our roundup of the 21 best social media tools for WordPress.
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