Want to turn WordPress visitors into loyal customers and leads? A custom landing page is your secret weapon for boosting conversions. As experienced WordPress developers, we've helped countless sites achieve this. Follow our proven steps to build one easily.
A landing page is a focused webpage designed to drive sales or capture leads. It's the entry point for traffic from paid ads, email campaigns, or social media, hence the name "landing page."
Key Differences: Homepage vs. Landing Page
Your homepage is the central hub users see first when visiting your domain. It's built for exploration, with navigation to products, pages, and sign-ups.
Landing pages, however, prioritize conversion. They minimize distractions with fewer links, guiding visitors straight to a purchase or lead form.
You can have just one homepage but unlimited landing pages for specific campaigns, such as:
Ready to get started? We'll cover two reliable methods: Beaver Builder (a top WordPress plugin) and Leadpages (a standalone tool with WordPress integration). Choose what fits your workflow.
Beaver Builder is a trusted drag-and-drop page builder we've relied on for years to craft professional landing pages from pre-made templates.
Install and activate it first (see our step-by-step plugin guide). Then, head to Settings » Beaver Builder to enter your license key from their site.
Create a new page via Pages » Add New. Choose a full-width or page builder template in Page Attributes (or follow our full-width page guide if needed). Save to apply.
Launch Beaver Builder from the editor tab.
Click Add > Templates tab. Filter by "Landing Pages" and select a design.
Customize freely: Edit text, images, colors; add rows/columns via the + button; insert modules like buttons, videos, or countdown timers.
Click Done, then publish. Preview and tweak as needed.
Leadpages offers stunning templates and seamless WordPress integration—perfect even for non-WordPress users, based on our hands-on testing.
Sign up at Leadpages.com, then click Create New Leadpage.
Browse categorized templates, preview, and select one.
Drag-and-drop edit: Swap images/text, rearrange sections, add forms with email integrations.
Publish, then download the WordPress plugin via Post Options.
Install/activate on your site (see our plugin guide), log in via the Leadpages menu, and publish as a page, homepage, or more.
Updates in Leadpages sync instantly. For more traffic tips, check our WordPress traffic guide.
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