If you're leveraging Constant Contact for email marketing, integrating it with your WordPress site can supercharge your subscriber growth and campaigns. As experienced WordPress users and email marketers, we've streamlined this process in our comprehensive guide below.
Every major site—from Facebook to the New York Times—prioritizes collecting email addresses. Why? Email remains the most direct, effective channel to engage customers.
Research shows small businesses earn $40 in revenue for every $1 invested in email marketing, making it a top performer for turning visitors into loyal customers.
Ready to build yours? We'll cover setting up Constant Contact and connecting it to WordPress.
Constant Contact is a leading email marketing platform trusted by millions. It excels in list management, mass emailing, and campaign creation—perfect for small businesses.
Beginners can launch professional campaigns effortlessly. It's a paid service with a 60-day free trial; plans start at $20/month.
Start by signing up at the Constant Contact website.
Once logged in, follow the three-step dashboard setup.
Step 1: Create Your First List
Click 'Set up your first list'. Enter a list name and initial emails, then save.
Step 2: Add Organization Details
To comply with the CAN-SPAM Act, add your mailing address—Constant Contact auto-appends it to footers. Click 'Add your organization information', fill in your business details, website, industry, and logo, then save.
Step 3: Send Your First Email
Click 'Send your first email' and select a template.
Use the drag-and-drop editor: Set a campaign title, customize images/text/branding.
Click Continue, choose your list/schedule/sender details, then Send Now or Schedule.
Your account is now ready.
Next, capture subscribers with forms. Options include Constant Contact's native tools or advanced plugins like OptinMonster, which boosted our list by 600% in case studies.
Log in, go to Contact Growth Tools.
Click Create a signup form.
Name it internally, add title/label, select lists, then continue.
Add fields (email required), style with colors/logo.
Preview and finish. Back in tools, select Insert code from actions.
Copy the code.
In WordPress admin: Appearance » Widgets. Drag Custom HTML/Text widget to sidebar, paste code, save.
View site to test.
Native forms work, but for higher conversions, use OptinMonster—the #1 lead tool. Create popups, bars, slide-ins with A/B testing, exit-intent, and Constant Contact integration.
Note: No auto-posting; manual sharing required.
Go to Campaigns » Create » New email. Pick template.
Drag Read More block, edit: Paste WordPress post URL, preview/insert.
Add more, continue, send/schedule.
That's it—your integration is live. For more, check our tips for WordPress traffic growth.
