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How to Automate WordPress and Social Media with IFTTT: Expert Guide

As a WordPress expert with years of hands-on experience optimizing sites for efficiency, I often get asked: "How can I automatically share my new WordPress posts to Facebook?" or "Can I tweet every blog update without manual effort?" While plugins abound, they add bloat. Instead, discover IFTTT—a powerful, plugin-free service for seamless automation. IFTTT (If This Then That) lets you create simple 'if this, then that' recipes using triggers and actions, putting internet-wide automation at your fingertips. In this guide, we'll walk you through automating WordPress and social media with proven steps.

What is IFTTT?

IFTTT stands for 'If This Then That.' It's a free service that connects apps and devices via triggers (the 'if') and actions (the 'then'). This diagram illustrates it perfectly:

How to Automate WordPress and Social Media with IFTTT: Expert Guide

How Can You Use It?

IFTTT extends far beyond WordPress, integrating hundreds of channels to streamline your digital workflow. Automatically post to Twitter, share on Facebook Pages or profiles, or import RSS feeds into WordPress. Here's a snapshot of popular channels:

How to Automate WordPress and Social Media with IFTTT: Expert Guide

Video Walkthrough

Subscribe to WPBeginner for visual tutorials. Prefer reading? Continue below for detailed instructions.

How to Connect IFTTT with WordPress

Sign up at IFTTT.com—it's free and works with self-hosted WordPress.org sites (3.x+) and WordPress.com. Key requirement: Enable XML-RPC in your dashboard.

Navigate to Settings » Writing and check 'Enable XML-RPC.'

How to Automate WordPress and Social Media with IFTTT: Expert Guide

You're now set to use WordPress as a trigger. Explore the official IFTTT WordPress channel for more.

Proven Use Cases

Here are battle-tested automations I've implemented for clients and sites:

  • WordPress to Facebook Fan Page
  • WordPress to Facebook Profile
  • WordPress to Twitter
  • WordPress to Google+
  • WordPress to Tumblr
  • WordPress to Evernote
  • WordPress to LinkedIn
  • WordPress to Delicious
  • WordPress to Blogspot (Blogger)
  • WordPress to Diigo
  • WordPress to Buffer
  • WordPress to Dropbox (auto-backup posts)
  • WordPress to Google Drive (auto-backup posts)
  • WordPress to Flickr
  • WordPress to Zootool
  • WordPress to Hootsuite
  • WordPress to Google Calendar
  • WordPress to Bitly
  • WordPress to Instapaper
  • WordPress to Read Later
  • WordPress to SkyDrive (auto-backup posts)
  • WordPress to App.net
  • WordPress to SMS
  • WordPress to Phone Call

Many work in reverse too, like RSS to WordPress, Twitter to WordPress, or Facebook to WordPress.

Conclusion

IFTTT is a game-changer for WordPress users, slashing plugin dependency while boosting productivity. I've ditched several plugins on my sites thanks to it. How will you use IFTTT? Share your thoughts or questions in the comments—we're here to help.